This piece by Jon Moramarco of #BW166 is a great counterpoint to all the doom-and-gloom pieces on wine's future spurred by the recent #SiliconValleyBank report that suggested that #Millennials and #GenZ weren't adopting wine as fast as #Boomers were aging out of prime wine-buying age. But... accounting for demographics shows a much more optimistic story, with every age band increasing their DTC purchases. https://www.bw166.com/2023/02/05/wine-the-glass-is-half-full/

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