Renee · @Renay
150 followers · 132 posts · Server masthead.social#Brands matter.
“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”
“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”
#value #business #branding #jimstengel #priceflexibility #loyalty #wsj #caitlamberton #valueproposition #safety #chaos #brands
Renee · @Renay
150 followers · 132 posts · Server masthead.social#Brands matter.
“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”
“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”
#value #goodbusiness #branding #jimstengel #priceflexibility #loyalty #wsj #caitlamberton #valueproposition #safety #chaos #brands
Renee · @Renay
150 followers · 132 posts · Server masthead.social#Brands matter.
“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”
“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”
#jimstengel #priceflexibility #loyalty #wsj #caitlamberton #valueproposition #safety #chaos #brands
Renee · @Renay
150 followers · 131 posts · Server masthead.socialThe #brand is NOT dead.
Mega platforms like #Amazon: almost identical products made by a host of manufacturers & rated by consumers to hopefully reduce the risk of non-brands.
But associations w/brands goes beyond ⭐️ star ratings. Well-developed brands build trust. Poorly developed brands-no matter how much exposure they might scrape to get & no matter how many 5-star ratings they can drum up-don’t create that multidimensional #trust. And trust is how a company survives.
#wsj #caitlamberton #trust #amazon #brand