Time for #PaperOfTheWeek #CalendarWeek3 - This paper pushes to re-think ways of transferring #science to #DecisionMakers and #society 📣

https://www.sciencedirect.com/science/article/pii/S0006320722004396?dgcid=author

Common myths
➡️ Facts change minds
➡️ Scientific literacy is the answer
➡️ To change social behavior, change individual minds
➡️ Big, broad impact is best

Some possible alternatives in line with more recent behavioral science are suggested.
My personal take-away: think of the human as part of a social web rather than an individual!