@mmasnick @taylorlorenz @Heisenbergs_Uncertainty @BruceMirken
Not to mention a whole new #GreetingCard niche.
Will it be co-opted by the #Alcohol industry and become yet another drinking #holiday (not that there’s anything wrong with that) or maybe the #cannabisIndustrialComplex can adopt it.

I’ve never in 72 years witnessed the birth of a #transnational holiday. This is exciting.