Baltazar Lemos, a 60-year-old Brazilian #cerimonista and conductor of many #funerals, got to thinking about his #legacy after presiding over a service at which only two mourners had turned up. He decided to satisfy his curiosity by faking his death: one day, he posted a picture of himself on #SocialMedia outside a São Paulo hospital; the next day, he announced his demise.
https://www.theguardian.com/commentisfree/2023/feb/02/brazilian-man-funeral-life-lesson-fake-death
#cerimonista #funerals #legacy #socialmedia #lifelessons