I enjoy data that busts common myths about a traditional demographic segment. Gen Z bought more homes than Millenials. And social media - not #banks or #PFM or #challengerbanks or #fintech - may be helping them do that.

"The increased focus on social media by each successive generation may have been another factor for Gabriel.

"I watched a lot of YouTube videos by other people my age about how they were able to buy their homes at 21 and 22," she said. "It really pushed me."

https://www.businessinsider.com/gen-z-higher-homeownership-rates-than-millennials-at-age-25-2023-4