Food Can Be Literally Addictive, New Evidence Suggests—Scientific American

“Cigarettes all over again.” Same pattern—decades of professional and common knowledge negated by producers. Another marketing downfall with a harmful P for Product. 1 Cor. 6:19

@bookstodon @religion #bookstodon #ChristianMarketingProfessor #processedfoods

https://apple.news/AhNBKcNlYSMGEKtNIEhOnfw

Cotton got a rebrand 50 years ago. It’s proven to be successful - Fast Company

Note market environmental factors threatening product—technological advances of synthetics, sociological acceptance of same. Note importance of jingle. Ezekiel 27:7

@bookstodon #bookstodon #ChristianMarketingProfessor #JasonWilliamKarpf https://apple.news/ADPzPam3nRtu6SVsE9a65gA

Musk's Twitter Rebranding as X Is Off to a Confusing, Haphazard Start - Variety

Looks like we all left “X” for Mastodon. Reminiscent of FedEx destroying Kinko’s decades of brand equity with their acquisition. Prov 22:1

@bookstodon @religion #bookstodon #ChristianMarketing #ChristianMarketingProfessor #Musk #Proverbs22v1 https://apple.news/AVriy63kaRVeeDxZS7WM22g

Zuckerberg only had one job with Threads, and he blew it - Fast Company

Bad review of Threads rollout. As article states, Threads needed to emulate Twitter UX to justify its overall marketing message—“the replacement you’ve been waiting for.” Matt. 6:33

@bookstodon @religion #bookstodon #ChristianMarketingProfessor #Jesus #Threads #Twitter
https://apple.news/Antje62xOSLSgUZ500Mo1eg

The Bike Turns: Peloton’s Rebrand – JASON WILLIAM KARPF, blog.

Observations about Peloton’s shift to content and service after pandemic-peak sales of its expensive machines dropped. 1 Cor. 15:51 (NIV).

@bookstodon @religion #bookstodon #ChristianMarketingProfessor #Peloton https://jasonkarpf.com/2023/05/29/the-bike-turns-pelotons-rebrand/

No cow needed: Oat and soy can be called milk, FDA proposes—AP

Reminiscent of dairy industry’s war on margarine over the decades. Prov. 22:1

@bookstodon @religion #bookstodon #ChristianMarketing #ChristianMarketingProfessor https://apnews.com/article/ed2acef14a014eef30a0fd24f98be07b

Tesla cuts vehicle prices in bid to boost flagging demand https://apnews.com/article/fac648952687ea903477422f5001ef0a

“Maturity” section of product life cycle marked by increased competition, emphasis on price. Has Tesla peaked? Musk controversies create more headwinds.

Ecclesiastes 7:10

@bookstodon @religion #bookstodon #ChristianMarketing
#ChristianMarketingProfessor

Boeing orders rise to 4-year high but still trail Airbus. Sales of 737 MAX rebounding after two crashes and reports of design shortcuts and coverups. Can Boeing, once the epitome of American manufacturing, find redemption in the marketplace? Isaiah 44:2

#ChristianMastodon #ChristianMarketing #ChristianMarketingProfessor #JasonWilliamKarpf #DevelopingAChristianMarketingPlan #Boeing #737MAX

https://apnews.com/article/0b8d057d1c2188b3690c395673f7e646

Farm Bureau, Deere & Co sign MOU ensuring farmers' "right to repair" equipment - Reuters. Part of longstanding effort to compel manufacturers to allow customers to repair equipment using tools, methods, vendors of their choice. Apple has been target of right-to-repair movement as well. Isaiah 9:3

@bookstodon #bookstodon #ChristianMarketing #ChristianMarketingProfessor #righttorepair #JohnDeere #Apple

https://apple.news/ApnzrHABtRReyAfBhn2Ck_Q

Amazon Layoffs to Hit Over 18,000 Workers, the Most in Recent Tech Wave - The Wall Street Journal https://apple.news/A6qG2ImiLRaiR8WBkvscM8w

Wave of tech layoffs—Meta, Salesforce. Pandemic caused many shifts in the marketplace, but not all of them were permanent. Peloton is prime example of company that did not anticipate corrections once pandemic ebbed.

Jeremiah 48:33 #ChristianMarketing #ChristianMarketingProfessor #JasonWilliamKarpf

The End of the Silicon Valley Myth - The Atlantic. Roundup of tech giants’ stagnation and decline. Note emphasis on growth over delivering value. 1 Thes 5:3 #ChristianMarketing #ChristianMarketingProfessor https://apple.news/AqMW1IMLaQea72JJLgpUwOg

Elon Musk is growing a social network. Just not the one he wants. Mastodon rises as Twitter alternative. SWOT analysis for the ages, emphasis on Opportunity. Galatians 6:10 #ChristianMarketing #ChristianMarketingProfessor https://apple.news/ACXAtJcLmTyyLU2oRVPXf0A