Just closed an account I had open for several years -- too many #UX problems. Great #support could have saved the day, but instead: delay tactics, passing the blame, bureaucracy, no acknowledgement of the errors and bugs, and no apparent desire to improve the #service.

#churn #churnrate #saas

Recurly published a report with #churnrate 's for their customers : 6.7% average monthly (56.5% annual.) Thats high for #saas and even #streaming but I think these are primarily smaller/newer companies. Here's an interesting stat: the churn rate breaks down into 2.2% churn due to failed payments (AKA "involuntary churn") and 4.6% actual cancelations. (Don't ask me why it doesn't add up to 6.7 - look like a rounding error.) #subscriptioneconomy #churn https://recurly.com/resources/report/state-of-subscriptions/

#svod #churnrate average is holding steady 47%.

#churn #math review: 47% annual churn is 5.2% monthly via =1-(1-0.47)^(1/12)

https://www.tvtechnology.com/news/parks-streaming-video-churn-rate-holds-steady-at-47

T-Mobile is using #AI to fight #churn - this article also has #churnrate stats for #mobilephone : T-Mobile .89%, Verizon .84%, AT&T .81%. #machinelearning #datascience #analytics

https://www.phonearena.com/news/t-mobile-ai-will-reduce-churn_id147823

What you consider a good #churnrate really depends on your vertical: Analysts bemoan Verizon #churn increasing from 0.83% to 0.9% - anything below 2% is an enviable #churnrate for #saas and below 3% is great for #streaming. #subscription #subscriptioneconomy #analytics

https://www.fiercewireless.com/wireless/verizons-rising-churn-problem

#millenial consumers "#churn and return" at the highest rate : #streaming #video #churnrate of 62%! #boomers least likely to churn 🤔 https://finance.yahoo.com/video/millennial-consumers-turning-churn-return-211359926.html (Source: @yahoonews and Deloitte)

The new Zuora #subscriptioneconomy index is out - It shows #subscription #churn is back! The average #churnrate for 2022 returned to pre-pandemic level of 23% per year, after dipping to 20% in 2021.

https://www.zuora.com/resources/subscription-economy-index/.

This index is dominated by #saas, but also includes a broad range of verticals and companies at all stages from #startup to public.

#stockmarkets are watching #churn at #saas companies: https://seekingalpha.com/news/3947631-vacasa-stock-is-downgraded-at-oppenheimer-on-churn-issue-concerns. #churnrate #subscriptioneconomy #valuation

Heads up #churn fighters: #subscription fatigue is going mainstream - its covered in USA Today!

https://www.usatoday.com/story/money/2023/02/22/monthy-subscription-fees-tiring-out-consumers/11313797002/

#churnrate #subscriptioneconomy #saas

#churnrate research from Pymnts: 30% of #streaming #subscription's missed a payment in the previous year; and 48% of #churn comes from failed payments. This shows the value of automated #AI payment retry by companies like Pymnts, Butter and Zuora

https://www.pymnts.com/economy/2023/consumers-may-be-pinched-interest-payments-increase/

This looks interesting: Does anyone have a Digiday subscription? It's gated content and I don't want another #subscription right now (trying to cut down... 😉) #churn #churnrate #subscriptioneconomy

https://digiday.com/media/media-briefing-subscriber-churn-is-up-but-the-economic-downturn-isnt-necessarily-to-blame/

Another great #churn tagline from Variety magazine! "FEEL THE CHURN"

There is some great #svoid #churnrate #DataAnalytics in this article, like churn by #generation. Spoiler: #boomers churn least, #millenials churn most. 😆

https://variety.com/vip/feel-the-churn-what-subscriber-cancellations-mean-for-streamers-1235453429/

Antenna has published Q3 #churnrate numbers for #streaming: average monthly churn rate of 5.8%, up from 4.5% last year. In annual terms, that’s an increase from 42% to 51% (Churn_annual = 1 - (1-Churn_monthly)^12) I Love the article tag line: "As the world churns!" https://www.antenna.live/post/antenna-q3-2022-svod-growth-report-as-the-world-churns. #DataAnalytics #svod #Churn

I am continually amazed how the word #churn continues to enter the mainstream, after its humble origin in #analytics

Now #churn is being covered in Variety magazine, this article has #streaming #churnrate #data through July. Spoiler: Netflix continues to lead the pack but their churn rate has risen substantially from around 2% last year to 3.5% in July 22.

https://variety.com/vip/key-streaming-metrics-investors-should-be-considering-1235435138/

Referenced link: https://hackernoon.com/why-does-a-good-customer-churn-rate-matter
Discuss on https://discu.eu/q/https://hackernoon.com/why-does-a-good-customer-churn-rate-matter

Originally posted by HackerNoon | Will NOT Insert LINKS in HN stories / @hackernoon@twitter.com: https://twitter.com/hackernoon/status/1528503478062043147#m

"Why Does a 'Good Customer Churn Rate' Matter?" https://hackernoon.com/why-does-a-good-customer-churn-rate-matter #chartmogul #churnrate