“Other phrases, like “#ClinicallyTested,” “#ResearchBacked,” “#DoctorRecommended” and “evidence-based,” show up in the #beauty or #PersonalCare aisle — and often lack the context they’d need to be verified”
My favourite red flag is #ClinicallyProven, which is code for “We just say so” https://noc.social/@CaulfieldTim/110849110439324575
#clinicallytested #researchbacked #doctorrecommended #beauty #personalcare #clinicallyproven