Putting a price on data is a tough task to perform if your business is not “in the business” of selling data. The real question though, is does your organization recognize its arguably most valuable data asset – customer master data, as a valuable resource? The true value of that data more than likely hides in how you use it.
https://www.pretectum.com/customer-master-data-management-is-strategic/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

The growing number of quality standards and regulations (industry-specific or not) mean companies must meet certain compliance criteria directly or indirectly impacted by the quality of data in the systems.
https://www.pretectum.com/factors-to-consider-in-relation-to-customer-master-data-and-being-compliant/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

Luxury customers are different from other customers, and luxury brands must craft their strategies accordingly. The key to success is customer data. Luxury brands must master the customer data and analytics necessary to meet the exacting demands of their most discerning clients.
https://www.pretectum.com/customers-and-luxury/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

The motivators behind choosing a brand over an independent, non-name or unknown brand can be complicated.
https://www.pretectum.com/a-long-hard-look-at-the-brands-we-perhaps-admire/

#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

Whether you’re in Product or Service management, Sales, or Marketing you know that having an understanding of the customer, analyzing, and keeping track of their behaviour is critical for the effectiveness of your business. https://www.pretectum.com/customer-types-patterns-and-segments/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

Consumers are becoming increasingly jaded and taking on a minimalist approach to their lives, focusing on having and owning less stuff. Part of this is tied to a new generational perspective on what defines success. https://www.pretectum.com/the-great-unimpressed/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

A CMDM (Customer Master Data Management) manages and maintains the accuracy and consistency of data across the organization. Focused on creating a single version of the truth for the customer master, the main goal of the CMDM is to ensure that data is accurate, consistent, and up-to-date across the organization. https://www.pretectum.com/comparing-customer-platforms/
#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

People Master Data Management (PMDM) is the process of collecting, storing, maintaining, and using data about employees, contractors, partners, or customers of an organization.

#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

https://www.pretectum.com/what-is-people-master-data-management/

A growing number of companies are turning their attention to customer master data management (CMDM). Why? Because they understand that a solid foundation of clean, up-to-date customer data is critical to reaching their revenue goals. https://www.pretectum.com/customer-master-data-management-and-stewardship/

#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

Customer Master Data Management (CMDM) is a process and technology used by organizations to ensure that customer data is accurate, consistent, and up-to-date across all systems and applications. https://www.pretectum.com/what-is-customer-mdm/

#loyaltyisupforgrabs #CMDM #PMDM #MASTERDATA

Here's a new post related to the question "What is Customer MDM?"
https://www.pretectum.com/what-is-customer-mdm/
#CMDM #LoyaltyIsUpforGrabs #MasterData