The Art of Color Psychology in Design: Evoking Emotions and Enhancing Projects: https://weandthecolor.com/the-art-of-color-psychology-idesign-evoking-emotions-enhancing-projects/179863 #ColorPsychology #design

I was thinking about part this food study and how, if they mixed up some M&Ms, people ate 77% more out of a bowl with 10 colors as a bowl with 7. Because of the perceived increase in variety even though all #colors of #M&M taste the same. I don't know if this is a primarily-evolutionary aspect of humanity or if it's influenced by culture/environment but we're drawn to a variety of color
link to study:
https://repository.upenn.edu/marketing_papers/277/
#colorTherapy #food #colorPsychology

🌈🎨 Michelle Niedziela, PhD and Kathryn Ambroze's latest article in the tks | publisher, event organiser, media agency's Consumer Perspective Column, "Design debunking – Color alone won’t move the needle," is out! In the article, they discuss how color is an integral part of the visual experience, but it is not the end-all answer to communicating how a product will make a consumer feel.
🔖 Read more here: http://ow.ly/LelM50LJTRy
#consumerperception #colorpsychology #neuromarketing

The 2023 Hyundai Ioniq 6’s interior lighting might cheer you up

https://arstechnica.com/?p=1898883

#colorpsychology #HyundaiIoniq6 #lighting #hyundai #Cars #led