Dynamic content replacement enables one version of a FAST channel for all connected TV platforms #2023_07_17 #videonet #john_moulding #newswire #broadpeak #channel_playout #connected_tv #content_replacement #dynamic_content_insertion #fast
#2023_07_17 #videonet #john_moulding #newswire #broadpeak #channel_playout #connected_tv #content_replacement #dynamic_content_insertion #fast
DoubleVerify and TVision partner to provide CTV attention measurement solution that will beta this year #2023_06_22 #videonet #john_moulding #newswire #advanced_tv_advertising #attention_measurement #connected_tv #ctv #ctv_ad_measurement #doubleverify
#2023_06_22 #videonet #john_moulding #newswire #advanced_tv_advertising #attention_measurement #connected_tv #ctv #ctv_ad_measurement #doubleverify
Vevo stresses its audience incrementality, and shows the NewFronts some smart contextual matching #2023_05_30 #videonet #john_moulding #analysis #advertising #ai #audience_reach_extension #connected_tv #contextual_ad_matching #contextual_intelligence
#2023_05_30 #videonet #john_moulding #analysis #advertising #ai #audience_reach_extension #connected_tv #contextual_ad_matching #contextual_intelligence
CTV needs better measurement to be ready for primetime #2023_04_12 #videonet #ronny_golan #opinions #attribution #connected_tv #ctv_advertising #device_graph #panel_measurement #single_source_panel
>> https://www.v-net.tv/2023/04/12/ctv-needs-better-measurement-to-be-ready-for-primetime/
#2023_04_12 #videonet #ronny_golan #opinions #attribution #connected_tv #ctv_advertising #device_graph #panel_measurement #single_source_panel
Failing to prioritise data could sabotage CTV marketing success #2023_03_30 #videonet #edward_wale #opinions #acr #advertising #automatic_content_recognition #connected_tv #ctv #lg_ads
>> https://www.v-net.tv/2023/03/30/failing-to-prioritise-data-could-sabotage-ctv-marketing-success/
#2023_03_30 #videonet #edward_wale #opinions #acr #advertising #automatic_content_recognition #connected_tv #ctv #lg_ads
Find the TV advertising sweet spot in 2023 #2023_02_06 #videonet #john_moulding #opinions #connected_tv #connected_tv_advertising #ctv_advertising
>> https://www.v-net.tv/2023/02/06/find-the-tv-advertising-sweet-spot-in-2023/
#2023_02_06 #videonet #john_moulding #opinions #connected_tv #connected_tv_advertising #ctv_advertising
Surviving CTV’s awkward adolescent phase #2023_02_06 #videonet #cameron_church #opinions #cameron_church #connected_tv #connected_tv_advertising #ctv_advertising #programmatic #watching_that
>> https://www.v-net.tv/2023/02/06/surviving-ctvs-awkward-adolescent-phase/
#2023_02_06 #videonet #cameron_church #opinions #connected_tv #connected_tv_advertising #ctv_advertising #programmatic #watching_that
Connected TV World Summit 23 – preparing an avalanche of TV strategy thought-leadership #2023_02_06 #videonet #john_moulding #analysis #avod #broadcaster_streaming #bvod #connected_tv #connected_tv_summit #connected_tv_world_summit_2023
#2023_02_06 #videonet #john_moulding #analysis #avod #broadcaster_streaming #bvod #connected_tv #connected_tv_summit #connected_tv_world_summit_2023