What a pleasure speaking with Caren McNamara, the Founder and CEO of #ConsciousContainer, where she’s doing the hard work of creating a #CircularEconomy for the glass bottle. Caren shares how wineries and consumers can get involved, why wine feels like the right product to lead this charge, and why now presents opportunities that didn’t exist even a few years ago.

If you missed it live, it’s archived at https://vimeo.com/815134315

#TablasCreek #recycling #InstagramLive

I’m very much looking forward to my #TablasCreek #InstagramLive conversation this week. I’ll be speaking with Caren McNamara of #ConsciousContainer, where she is working on one of the thorniest — and most important — #sustainability challenges in #wine: how to create a national system where wine bottles are returned to be reused rather than recycled or landfilled. Join us tomorrow (Wednesday 4/5) at noon Pacific on the Tablas Creek Instagram feed!