What is a census representative sample and when should you use it for marketing or consumer research? https://e2eresearch.com/home/what-is-a-census-representative-sample/?ref=GRPRR_MA_EE
#MarketResearch #CustomerResearch #CustomerInsight #ConsumerResearch #ConsumerInsight #Insights

Who is talking about what I'm going to call #facialcodinggate?
There's suddenly an influx of criticism of #facialcoding for #emotion research in #marketingresearch & #consumerresearch.

I feel like I've been beating that drum for years. But the new #ICO report (https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of #AI for use #emotionresearch.

Who's with me?
#neuroscience #psychology

Who is talking about what I'm going to call #facialcodinggate?
There's suddenly an influx of criticism of #facialcoding for #emotion research in #marketingresearch & #consumerresearch.

I feel like I've been beating that drum for years. But the new #ICO report (https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of #AI for use #emotionresearch.

Who's with me?

I regularly wonder what the state of the #MarketingResearch industry would be if everyone who wrote questionnaires put the participant's needs first and the researcher's needs second. I'm positive we wouldn't be struggling with 5% completion rates.

#MarketResearch #ParticipantEngagement #ConsumerResearch #CustomerResearch #CX