A "dual content model approach" that uses:
– a primary #ContentModel to define content for reuse across channels and
– a channel-specific content model for content that won't be reused elsewhere.

https://contentmarketinginstitute.com/articles/guarantee-perfect-content-model/

Nice discussion about making trade-offs to improve flexibility and the #AuthorExperience in #ContentStrategy.

Web nerds, developers and content modelling types - please go follow @eaton and read about the extraordinary box of tricks he and Autogram have been working on for Web Analysis.

Spidergram is honestly such an exciting tool, every time they showed me a bit of it I could think of a new use case and problem it would help with, and I vibrated in my chair a bit.

#webcrawler #webdev #contentmodel #spidergram