Jessica Quillin · @jquillin
726 followers · 4072 posts · Server fashionsocial.host
Repeat after me: Story doesn’t sell clothes; content strategy does.
Through an initial micro-comparative study of the polarized reactions to Peter Do’s debut for Helmut Lang, FSW makes the case for Fashion Week as a critical lens into business strategy, cultural economics, and the future of fashion.
https://www.fashionstrategyweekly.com/p/the-relevance-of-fashion-week-why
#fashion #fashionweek #nyfw #contentstrategy
Alex Jimenez · @AlexJimenez
361 followers · 3219 posts · Server mas.to
The Drawbacks Of Using #AI In #DigitalMarketing And #ContentStrategy
https://www.valuewalk.com/the-drawbacks-of-using-ai-in-digital-marketing-and-content-strategy/
#contentmarketing #contentstrategy #digitalmarketing #ai
Muhammad Junaid · @M_Junaid
4 followers · 25 posts · Server seo.chat
Technical SEO Tip: The New York Times uses a "Today" sitemap to link to their most recent articles. This strategy ensures that Googlebot always has a path to crawl their highest priority content:
#newyorktimes #seotips #sitemap #seostrategy #googlebot #technicalseo #crawling #content #contentstrategy
#newyorktimes #seotips #sitemap #seostrategy #googlebot #TechnicalSEO #crawling #content #contentstrategy
Josh Tong · @JoshTong
62 followers · 18 posts · Server hci.socialGreat case study about one of my favorite sites. How Bookshop.org fulfills its brand promise through user-friendly, community-minded experiences for readers, bookstore managers, and affiliates.
https://www.content-technologist.com/bookshop-brand-voice/ @thecontenttech
#contentstrategy #contentdesign #cx
Sorab Ghaswalla · @sorabg
12 followers · 43 posts · Server me.dm
Want to be a content strategist? Today's content strategist wears many hats: creator, data scientist, the tech guy, advertiser & marketer. This helps them plan content that resonates. Get some more tips in newsletter "All About Content".
#content #contentmarketing #contentstrategy #writing #newsletter #allaboutcontent
https://sorabg.medium.com/the-modern-content-strategists-formula-for-excellence-3f278ebfc71a
#content #contentmarketing #contentstrategy #writing #newsletter #allaboutcontent
Jessica Quillin · @jquillin
708 followers · 3964 posts · Server fashionsocial.host
Repeat after me: Your #content calendar is not your #contentstrategy.
In this piece, Fashion Strategy Weekly debunks the differences between content strategy and #contentmarketing and why #fashion and #luxury brands need both to thrive.
https://www.fashionstrategyweekly.com/p/your-content-calendar-is-not-your
#content #contentstrategy #contentmarketing #fashion #luxury
Andrew Chason · @Incomitatum
13 followers · 172 posts · Server dice.camp
Adding an Eisenhower Matrix to our Bullpit was the second smartest thing we ever did.
The first was listening to our constituents as to what Actually vexes them; and considering what we need to author to give them Courage and Support.
What have you come to Teach?
#ContentStrategy #SecondBrain #CustomerConcerns #AudienceEmpathy #ContentCreation #OneThousandWords #First30Articles #BrandMessaging #BrandNarrative #Focus #Attention #InfoProduct #LeadMagnet #Authority #BuildInPublic
#buildinpublic #contentstrategy #secondbrain #customerconcerns #audienceempathy #contentcreation #onethousandwords #first30articles #brandmessaging #brandnarrative #Focus #attention #infoproduct #leadmagnet #authority
Josh Tong · @JoshTong
60 followers · 13 posts · Server hci.social
A "dual content model approach" that uses:
– a primary #ContentModel to define content for reuse across channels and
– a channel-specific content model for content that won't be reused elsewhere.
https://contentmarketinginstitute.com/articles/guarantee-perfect-content-model/
Nice discussion about making trade-offs to improve flexibility and the #AuthorExperience in #ContentStrategy.
#contentmodel #authorexperience #contentstrategy
Jessica Quillin · @jquillin
708 followers · 3952 posts · Server fashionsocial.host
#Innovation in #fashion and #luxury requires the right approach.
Fashion Strategy Weekly explores why a brand-authentic mindset matters when it comes to fashion and luxury innovation in #web3, #digitalfashion, #XR, and the #metaverse.
https://www.fashionstrategyweekly.com/p/fashion-innovation-why-brand-authentic
#innovation #fashion #luxury #web3 #digitalfashion #xr #metaverse #contentstrategy #brandstrategy
Josh Tong · @JoshTong
60 followers · 12 posts · Server hci.socialNice overview of why PDFs are (usually) wrong for digital content and how to get rid of them: https://mailchi.mp/lapope/persistent-devious-furtive-10-things-about-pdf-content?e=1a47c575dd by @La_pope
#contentstrategy #contentdesign #accessibility
Jessica Quillin · @jquillin
707 followers · 3942 posts · Server fashionsocial.host
Why fashion and gaming collabs are taking off and why content strategy is key
Reposting #ICYMI
(Updated w new #ai #midjourney image)
https://www.fashionstrategyweekly.com/p/fashion-and-gaming-are-a-match-made
#ai #midjourney #fashion #luxury #gaming #contentstrategy #icymi
Jessica Quillin · @jquillin
704 followers · 3921 posts · Server fashionsocial.host
“Will Barbie reinvigorate the #fashion #metaverse?”
FSW explores the ramifications of a Barbie metaverse and why brands need to invest in #storytelling, #contentstrategy and #infrastructure as a core part of the next phase of their #web3 #strategy.
https://www.fashionstrategyweekly.com/p/is-barbie-the-future-of-the-fashion
#fashion #metaverse #storytelling #contentstrategy #infrastructure #web3 #strategy
Jessica Quillin · @jquillin
704 followers · 3921 posts · Server fashionsocial.host
Understanding #luxury brands starts with their #brandstrategy and #contentstrategy.
In this piece, FSW explores lessons in branding and strategy from Hermès, Gucci, and Louis Vuitton as context for the recently released H1 2023 results.
https://www.fashionstrategyweekly.com/p/fsw-insights-a-structured-case-study
#luxury #brandstrategy #contentstrategy #fashion
Jessica Quillin · @jquillin
700 followers · 3898 posts · Server fashionsocial.host
In this piece for FSW, I explore the business of corporate transition and the importance of change management, communications strategy, and employee experience for organizational change and digital transformation.
https://www.fashionstrategyweekly.com/p/managing-the-business-of-fashion?sd=pf
#fashion #luxury #business #contentstrategy
Jessica Quillin · @jquillin
699 followers · 3890 posts · Server fashionsocial.host
My take on what #Barbiecore teaches us about #branding and #contentstrategy.
Image: Margot Robbie as Barbie. (Photo: Jaap Buitendijk, Warner Bros.)
https://www.fashionstrategyweekly.com/p/barbiecore-practical-lessons-in-vision
#barbiecore #branding #contentstrategy #fashion #luxury #marketing
Jessica Quillin · @jquillin
690 followers · 3848 posts · Server fashionsocial.hostI am never more of the key role of taxonomy in content strategy when I go through and re-tag all our old posts. Changes (albeit smallish ones) are afoot.
abominabledrh · @abominabledrh
1 followers · 3 posts · Server pagan.plusI should introduce myself here.
I'm Greg. I've lived in #Cork in #Ireland since 2009. Some of you may recognise my username from Mastodon.ie, as I follow a bunch of you from there already!
Content Project Manager/Content Strategist. Rock music nerd. Dog lover. Reader. Pluviophile. Tree hugger. Norfolk boy in the real capital of Ireland. Not a wizard. Not *not* a wizard. Born in the 60s, moulded in the 70s. Happily spoken for.
#RockMusic fan - #DeepPurple above all others. #FolkMusic too.
Bills are paid by #ProjectManagement and #ContentStrategy
#cork #ireland #genx #rockmusic #deeppurple #folkmusic #projectmanagement #contentstrategy #Dogs #munsterrugby #reenchantmentisresistance #introduction
Jessica Quillin · @jquillin
628 followers · 3711 posts · Server fashionsocial.hostI will be peppering posts this week from Couture Week in Paris and then live from Miami Swim Week Friday and Saturday. Call this a #contentstrategy #fashion experiment.
I’m trying not to overwhelm this feed but to put more cool content, I hope.
#contentstrategy #fashion #luxury #fashionweek
Jessica Quillin · @jquillin
625 followers · 3689 posts · Server fashionsocial.host
Happy 1-Year Anniversary to Fashion Strategy Weekly!
In honor of our birthday, we've decided to expand FSW into a more proper digital magazine with deeper insights and a wider variety of coverage across the #fashion and #luxury #businessstrategy landscape.
See our latest post for highlights of #content to come.
https://itsworkingtitle.substack.com/p/shifting-sands-and-anniversaries
#fashion #luxury #businessstrategy #content #marketing #contentstrategy #publishing
Estrategia del Contenido · @edelcontenido
9 followers · 51 posts · Server xarxa.cloudCuestión de planificar o de reaccionar
#contentStrategy #contentOps #contents #contentAtomization #contentRepurposing #corporateCommunication #dirCOM
#dircom #corporatecommunication #contentrepurposing #contentatomization #contents #contentOps #contentstrategy