Jessica Quillin · @jquillin
726 followers · 4072 posts · Server fashionsocial.host

Repeat after me: Story doesn’t sell clothes; content strategy does.

Through an initial micro-comparative study of the polarized reactions to Peter Do’s debut for Helmut Lang, FSW makes the case for Fashion Week as a critical lens into business strategy, cultural economics, and the future of fashion.

fashionstrategyweekly.com/p/th

#fashion #fashionweek #nyfw #contentstrategy

Last updated 1 year ago

Alex Jimenez · @AlexJimenez
361 followers · 3219 posts · Server mas.to
Muhammad Junaid · @M_Junaid
4 followers · 25 posts · Server seo.chat

Technical SEO Tip: The New York Times uses a "Today" sitemap to link to their most recent articles. This strategy ensures that Googlebot always has a path to crawl their highest priority content:

#newyorktimes #seotips #sitemap #seostrategy #googlebot #TechnicalSEO #crawling #content #contentstrategy

Last updated 1 year ago

Josh Tong · @JoshTong
62 followers · 18 posts · Server hci.social

Great case study about one of my favorite sites. How Bookshop.org fulfills its brand promise through user-friendly, community-minded experiences for readers, bookstore managers, and affiliates.

content-technologist.com/books @thecontenttech

#contentstrategy #contentdesign #cx

Last updated 1 year ago

Sorab Ghaswalla · @sorabg
12 followers · 43 posts · Server me.dm

Want to be a content strategist? Today's content strategist wears many hats: creator, data scientist, the tech guy, advertiser & marketer. This helps them plan content that resonates. Get some more tips in newsletter "All About Content".

sorabg.medium.com/the-modern-c

#content #contentmarketing #contentstrategy #writing #newsletter #allaboutcontent

Last updated 1 year ago

Jessica Quillin · @jquillin
708 followers · 3964 posts · Server fashionsocial.host

Repeat after me: Your calendar is not your .

In this piece, Fashion Strategy Weekly debunks the differences between content strategy and and why and brands need both to thrive.

fashionstrategyweekly.com/p/yo

#content #contentstrategy #contentmarketing #fashion #luxury

Last updated 1 year ago

Andrew Chason · @Incomitatum
13 followers · 172 posts · Server dice.camp

Adding an Eisenhower Matrix to our Bullpit was the second smartest thing we ever did.

The first was listening to our constituents as to what Actually vexes them; and considering what we need to author to give them Courage and Support.

What have you come to Teach?

#buildinpublic #contentstrategy #secondbrain #customerconcerns #audienceempathy #contentcreation #onethousandwords #first30articles #brandmessaging #brandnarrative #Focus #attention #infoproduct #leadmagnet #authority

Last updated 1 year ago

Josh Tong · @JoshTong
60 followers · 13 posts · Server hci.social

A "dual content model approach" that uses:
– a primary to define content for reuse across channels and
– a channel-specific content model for content that won't be reused elsewhere.

contentmarketinginstitute.com/

Nice discussion about making trade-offs to improve flexibility and the in .

#contentmodel #authorexperience #contentstrategy

Last updated 1 year ago

Jessica Quillin · @jquillin
708 followers · 3952 posts · Server fashionsocial.host

in and requires the right approach.

Fashion Strategy Weekly explores why a brand-authentic mindset matters when it comes to fashion and luxury innovation in , , , and the .

fashionstrategyweekly.com/p/fa

#innovation #fashion #luxury #web3 #digitalfashion #xr #metaverse #contentstrategy #brandstrategy

Last updated 1 year ago

Josh Tong · @JoshTong
60 followers · 12 posts · Server hci.social
Jessica Quillin · @jquillin
707 followers · 3942 posts · Server fashionsocial.host

Why fashion and gaming collabs are taking off and why content strategy is key

Reposting

(Updated w new image)

fashionstrategyweekly.com/p/fa

#ai #midjourney #fashion #luxury #gaming #contentstrategy #icymi

Last updated 1 year ago

Jessica Quillin · @jquillin
704 followers · 3921 posts · Server fashionsocial.host

“Will Barbie reinvigorate the  ?”

FSW explores the ramifications of a Barbie metaverse and why brands need to invest in  and  as a core part of the next phase of their  .

fashionstrategyweekly.com/p/is

#fashion #metaverse #storytelling #contentstrategy #infrastructure #web3 #strategy

Last updated 1 year ago

Jessica Quillin · @jquillin
704 followers · 3921 posts · Server fashionsocial.host

Understanding brands starts with their and .

In this piece, FSW explores lessons in branding and strategy from Hermès, Gucci, and Louis Vuitton as context for the recently released H1 2023 results.

fashionstrategyweekly.com/p/fs

#luxury #brandstrategy #contentstrategy #fashion

Last updated 1 year ago

Jessica Quillin · @jquillin
700 followers · 3898 posts · Server fashionsocial.host

In this piece for FSW, I explore the business of corporate transition and the importance of change management, communications strategy, and employee experience for organizational change and digital transformation.

fashionstrategyweekly.com/p/ma

#fashion #luxury #business #contentstrategy

Last updated 1 year ago

Jessica Quillin · @jquillin
699 followers · 3890 posts · Server fashionsocial.host

My take on what teaches us about and .

Image: Margot Robbie as Barbie. (Photo: Jaap Buitendijk, Warner Bros.)

fashionstrategyweekly.com/p/ba

#barbiecore #branding #contentstrategy #fashion #luxury #marketing

Last updated 1 year ago

Jessica Quillin · @jquillin
690 followers · 3848 posts · Server fashionsocial.host

I am never more of the key role of taxonomy in content strategy when I go through and re-tag all our old posts. Changes (albeit smallish ones) are afoot.

#contentstrategy #fashion

Last updated 1 year ago

abominabledrh · @abominabledrh
1 followers · 3 posts · Server pagan.plus

I should introduce myself here.

I'm Greg. I've lived in in since 2009. Some of you may recognise my username from Mastodon.ie, as I follow a bunch of you from there already!

Content Project Manager/Content Strategist. Rock music nerd. Dog lover. Reader. Pluviophile. Tree hugger. Norfolk boy in the real capital of Ireland. Not a wizard. Not *not* a wizard. Born in the 60s, moulded in the 70s. Happily spoken for.

fan - above all others. too.

Bills are paid by and

#cork #ireland #genx #rockmusic #deeppurple #folkmusic #projectmanagement #contentstrategy #Dogs #munsterrugby #reenchantmentisresistance #introduction

Last updated 1 year ago

Jessica Quillin · @jquillin
628 followers · 3711 posts · Server fashionsocial.host

I will be peppering posts this week from Couture Week in Paris and then live from Miami Swim Week Friday and Saturday. Call this a experiment.

I’m trying not to overwhelm this feed but to put more cool content, I hope.

#contentstrategy #fashion #luxury #fashionweek

Last updated 1 year ago

Jessica Quillin · @jquillin
625 followers · 3689 posts · Server fashionsocial.host

Happy 1-Year Anniversary to Fashion Strategy Weekly!

In honor of our birthday, we've decided to expand FSW into a more proper digital magazine with deeper insights and a wider variety of coverage across the and landscape.

See our latest post for highlights of to come.

itsworkingtitle.substack.com/p

#fashion #luxury #businessstrategy #content #marketing #contentstrategy #publishing

Last updated 1 year ago

Estrategia del Contenido · @edelcontenido
9 followers · 51 posts · Server xarxa.cloud