In this post, I make the case that #JobsToBeDone work as a great “exchange” currency to facilitate #strategy discussions around #value between #designers, #BusinessStakeholders, and #technology people, sharing some lessons I’ve learned on how to use the methodology to engage the #stakeholders and influence #BusinessDecisions that drive #ProductVision forward.
#ClaytonChristensen #ContextualInquiry #DesignDecisions #DesignStrategy #JTBD #UserResearch #ProductManagement
#jobstobedone #strategy #value #designers #businessstakeholders #technology #stakeholders #businessdecisions #productvision #claytonchristensen #contextualinquiry #designdecisions #DesignStrategy #jtbd #userresearch #productmanagement