The risk for #corpcomms pros: some organizations will inevitably seek to pare down their communications departments. #AI tools will equip director-level leaders to generate their own messaging: quick, “good enough” memos. In other words, no communications team required?

I don’t think #AI advancements portend the immediate collapse of #corpcomms as a field.

Let’s assume that computers CAN take over mundane communications tasks — copywriting first drafts, sourcing illustrations, etc. That might free up the human comms pro to think more strategically — and to develop higher-impact programs that foster human-to-human connections (e.g., virtual events; audio and video messages).

Case in point. Now, it’s not the most inspiring copy. But it’s not an awful starting point, either. If a #corpcomms pro can spend 70% less time on all copywriting projects—that’s significant.

Are there #communications pros out there who are already using tools like OpenAI / GPT-3.5 in their #corpcomms work? It’s hard to imagine a future in which #AI *doesn’t* upend corporate communications, given how much of the work is writing.

https://techcrunch.com/2022/12/01/while-anticipation-builds-for-gpt-4-openai-quietly-releases-gpt-3-5/

(Sorry for the repost—just shifted to a new instance!) By way of #introduction, I’m Matt Hauger. My hashtagged interests, in no particular order:

#wv #broadway #startrek #treadmilldesk #remotework #corpcomms #apple #running #xcskiing #theater #tech #penguins #hiking #gbbo #andor #cabin #weather #appalachia #pittsburgh #coffee #outdoors

Public service announcement for #CorpComms and #Finance people:

If you send me a document and haven't made a prior agreement about confidentiality, I can publish it and use the information in that document for reporting and research. You can't tell me hours later that it's under embargo. That's not how it works.