Suzanne · @SuzanneArnoldEditor
79 followers · 87 posts · Server creativewriting.social

When , don’t try to do everything at once. Check consistency of layout separately from reading for typos, for example – are chapter titles formatted consistently? Are the page margins consistent? What about the styling on graphics or boxes?

Turn pages just to look at these layout issues – you see them more easily when you're not also trying to check the content.

#proofreading #thoughtleadership #proofreadingtips #corporatecommunications #businesswriting

Last updated 1 year ago

Suzanne · @SuzanneArnoldEditor
79 followers · 87 posts · Server creativewriting.social

Proofreading: if a bibliography contains several authors with several references, are they treated the same way? For example, they might be in increasing or decreasing chronological order or in alphabetical order.

#thoughtleadership #proofreadingtips #corporatecommunications #businesswriting #proofreading

Last updated 1 year ago

Suzanne · @SuzanneArnoldEditor
76 followers · 81 posts · Server creativewriting.social

Last week I challenged you to check alphabetisation when a bibliography. This week, an even harder task: are entries styled consistently? Are all books treated the same way? Are journal articles treated the same way? What about volume numbers or page ranges? Don't try to do this check at the same time as alphabetisation – there's too much to think about, so for me these are separate tasks.

#proofreading #thoughtleadership #proofreadingtips #corporatecommunications #businesswriting

Last updated 1 year ago

Tina M Casey · @Casey
64 followers · 177 posts · Server newsie.social
Suzanne · @SuzanneArnoldEditor
76 followers · 79 posts · Server creativewriting.social

It's surprisingly difficult to spot alphabetisation errors when a bibliography, so make a point of looking for them.

#proofreading #thoughtleadership #proofreadingtips #corporatecommunications #businesswriting

Last updated 1 year ago

@estherschindler If you refer to the *Powers That Be* in any corporate setting, the answer would be “Oh, we didn’t think that applied to us.”

Don’t ask how I know this.

#corporatecommunications #editing #Writing

Last updated 1 year ago

Tina M Casey · @Casey
58 followers · 165 posts · Server newsie.social
Suzanne · @SuzanneArnoldEditor
75 followers · 76 posts · Server creativewriting.social

Proofreading: these repetitions can easily happen in editing, as a result of accidentally selecting too much or too little text when deleting or inserting text. They can also be easy to miss when reading, because we see what we expect to see. Be on the lookout!

#thoughtleadership #proofreadingtips #corporatecommunications #businesswriting #proofreading

Last updated 1 year ago

Suzanne · @SuzanneArnoldEditor
76 followers · 74 posts · Server creativewriting.social

Proofreading: beware of words that sound right but have the wrong meaning. It's easy to miss them!

#thoughtleadership #proofreadingtips #corporatecommunications #businesswriting #proofreading

Last updated 1 year ago

Suzanne · @SuzanneArnoldEditor
77 followers · 71 posts · Server creativewriting.social

Proofreading: if text contains cross-references such as ‘see section 7’ or 'see page 38', check that they’re still accurate – it’s easy to forget to update them when text gets moved or deleted, so before you publish check for ‘broken links’, so to speak.

#thoughtleadership #proofreadingtips #corporatecommunications #proofreading

Last updated 2 years ago

Tina M Casey · @Casey
44 followers · 106 posts · Server newsie.social
Tina M Casey · @Casey
78 followers · 116 posts · Server mastodon.green
Suzanne · @SuzanneArnoldEditor
77 followers · 69 posts · Server creativewriting.social

Proofreading: beware of unconsciously assuming contact details must be correct. Are names spelled right? Are email addresses or phone numbers accurate?

Be especially aware of: who's responsible for contact info – it's easy for everyone to assume someone else is checking it

If the info has been rolled forward from last time, has anything changed? It's easy to miss changes in role or people leaving or joining the team

#thoughtleadership #proofreadingtips #corporatecommunications #proofreading

Last updated 2 years ago

Suzanne · @SuzanneArnoldEditor
77 followers · 68 posts · Server creativewriting.social

When lists, watch out for consistent punctuation: do lines end with nothing, a full stop or a semi-colon, for example?

#proofreading #thoughtleadership #proofreadingtips #corporatecommunications

Last updated 2 years ago

Suzanne · @SuzanneArnoldEditor
76 followers · 63 posts · Server creativewriting.social

If there are any numbered elements, check each series separately – for example, go through checking that footnotes are numbered sequentially, then go through again checking that tables are numbered sequentially. This reduces the risk of confusion and mistakes.

#thoughtleadership #proofreadingtips #corporatecommunications #proofreading

Last updated 2 years ago

Suzanne · @SuzanneArnoldEditor
75 followers · 60 posts · Server creativewriting.social

Slow down when . We tend to recognise words by their overall shape, so you need to force yourself to slow down if you’re to notice when individual letters are mising or duplicaated.

#proofreading #thoughtleadership #proofreadingtips #corporatecommunications

Last updated 2 years ago

Harvard Business Review · @HarvardBiz
5 followers · 105 posts · Server mastodon.world
John Siebenthaler · @cafe_racer
19 followers · 125 posts · Server universeodon.com

pure gold - everything needed to know about , , , and in this breakdown of Pentagram's refresh of the iconic Westinghouse identity... printmag.com/daily-heller/the-

#brand #marketing #corporatecommunications #graphicdesign

Last updated 2 years ago

Suzanne · @SuzanneArnoldEditor
75 followers · 57 posts · Server creativewriting.social

Slow down on words that have two of the same letter next to each other – the eye often skims over it if there are accidentallly threee of them.

#thoughtleadership #proofreadingtips #corporatecommunications #proofreading

Last updated 2 years ago

Business-Echo.de · @business_echo
0 followers · 23 posts · Server social.arkm.de

Follow Up Mails: Notwendig oder nervtötender Spam?

Unternehmen müssen allerdings sicherstellen, dass ihre Follow-up Mails nicht als Spam betrachtet werden. Andernfalls droht die Gefahr, blockiert zu werden und den potentiellen Kunden in Zukunft überhaupt nicht mehr erreiche

business-echo.de/digitales-mar

-Mail-Marketing

#corporatecommunications #e #followupmails #klickrate #offnungsrate #unternehmenskommunikation

Last updated 2 years ago