One more bit of research on the #SonicSeasoning / #crossmodalism / #psychophysics front:
"Commercializing Sonic Seasonings in Multisensory Offline Experiential Events and Online Tasting Experiences"
This a "pracademic" approach, sharing not only the science, but its practical application in #brand #marketing.
It's also not behind a journal paywall...
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full
#psychophysics #brand #marketing #musicscience #multisensory #sonicstrategy #sonicseasoning #crossmodalism
"Making sustainable foods (such as jellyfish) delicious"
Continuing with the theme of #sound & #gastrophysics, this publication details a multi-sensory design approach to cuisine.
For any of you in London, the dish was created in partnership with Chef Josef Youssef and served as part of his "Kitchen Theory Dining Experience.
Manuscript link: https://www.sciencedirect.com/science/article/abs/pii/S1878450X18301756
Kitchen Theory link: https://kitchen-theory.com/about/
#sound #gastrophysics #crossmodalism #sonicseasonings #psychophysics #research