Finished this #Book from 2021 today. #Cultish: The Language of Fanaticism gives an overview of the #linguistics of #cults & #CultLike groups, from #MLMs to fitness groups. It intersects with several of my own interests including #religion and #linguistics. Anyone interested in these topics or the phenomena of viral movements in general will appreciate this well organized, straightforward work that provides thoughtful reflection on what draws humans to these movements. #reading #viral #Books