How can pharma commercial organisations achieve true customer-centricity?

It starts with creating the right foundations for omnichannel success.

Read more in my latest article for PME magazine.

https://www.pmlive.com/pme#/reader/49600/228237

#pharma #lifesciences #CX #customerexperience #customerexcellence #omnichannel

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations.

In my latest article for PME magazine I review the industry’s social media opportunity gap.

https://www.pmlive.com/pharma_intelligence/Pharmas_struggles_with_social_media_1490675

#pharma #CX #customerexperience #customerexcellence #omnichannel

Ok, dus jullie sturen mij wel mail, maar een simpel antwoord is niet mogelijk? Die no-reply mails, kap er nou eens mee! Zo onvriendelijk. #CX #Customerexpectation #customerexcellence

In my latest article for PME magazine, I look at how well the pharmaceutical industry is meeting stakeholder expectations as customer experience increasingly moves centre stage in pharma.

https://www.pmlive.com/pharma_intelligence/The_state_of_pharma_customer_experience_1486412

#pharma #biotech #LifeSciences #CX #CustomerExperience #CustomerExcellence #OmniChannel