Focusing on a customer's perfect day can change the conversation to the underlying problems.
For more ideas on how to talk to users outside of the tech departments, join 19 experts and me on @Forbes

https://www.forbes.com/sites/forbestechcouncil/2023/07/21/20-questions-to-help-tech-pros-pinpoint-clients-real-needs/?sh=12c928f12d74

#customerfocus #itmagament #digitaltransformation

Always keep your target customer in mind when designing your product. What problem are they trying to solve? How can you make their life easier? Answer these questions and design with empathy. #customerfocus #designthinking #startupproduct

B2B companies that make their sales pitch all about themselves and their products have it all wrong.

Sales isn't about how you sell, it's about how people buy.

#B2B #sales #customerfocus

Say what you want, nothing beats a face to face interaction, on delivery day, with a happy customer.

The fear (still) of not delivering to standards, then the high of actually having delivered, and a little more.

#customerservice #customerfocus #customersatisfaction #service #sales #serviceprovider #CX #customerexperience

So, as much as I learned in my first ten years in marketing, it was only when I started my own business that a lot of things fell into place:

👉 #CustomerFocus is key – if you don't care, why should they?
👉 There are no quick fixes – treat the cause, not the symptoms.
👉 Give before you get – provide value first, promote second.

Most of all: Stay away from pushy, sales-y marketing, #clickbait, #hypes and #buzzwords.