One of the biggest product marketing fails I see regularly is when companies focus too much on their product features and specs rather than addressing their target audience's needs and pain points. Understanding what your customers really want and how your product can solve their problems is important. Only then can you effectively communicate the value of your product and convert leads into sales.

#productmarketing #marketingfail #targetaudience #customerneeds

Salesforce announces layoffs despite the company's focus on a culture of 'Ohana', or family. The move is said to be part of a restructuring to address changing customer needs.
#Salesforce #Layoffs #Restructuring #CustomerNeeds #BusinessNews
https://www.wsj.com/articles/salesforce-layoffs-marc-benioff-ohana-culture-8b3e82c

On the challenge of managing mature products.
https://www.cesarrg.com/counterintuitive-challenge/

#productmanagement #productlifecycle #customerneeds #design