#TiL253 (378)
Asymmetric Dominance Effect
Forgotten I knew about this.
A technique (trick) used in sales and marketing to ‘nudge’ us towards buying things we otherwise might not have.
Yes, it’s sneaky and underhand, but we fall for it.
Ever bought the *big* coffee?
Broadly called the Decoy Effect
And its also used in Business Case Options Appraisals.
More on #DecoyEffect here ⬇️
https://whatsthepont.blog/2020/10/03/how-to-spot-the-decoy-effect-in-business-case-options-appraisals/