While #creatives today sometimes struggle with a lack of specifics on their #DesignBriefs and #clients who expect them to be telepathic, the request put out by #CocaCola in 1915 was as stunningly succinct as it was ambitious. The result was a #design that's appeared in some of the best billboard #advertising. https://www.creativebloq.com/news/history-coca-cola-bottle-shape #Creativity #CreativeProcess #Packaging #AdvertisingHistory #ProblemFraming #ProblemSolving via #CreativeBloq
#creatives #designbriefs #clients #cocacola #design #advertising #creativity #creativeprocess #packaging #advertisinghistory #problemframing #problemsolving #CreativeBloq