"The 27-nation #EU has led the global movement to crack down on #BigTech companies but it has previously relied on issuing blockbuster fines, including three penalties for #Google worth billion of euros.

It is the first time the bloc has ordered a tech giant to split up key parts of its business." #DigitalAds

EU watchdog orders Google to break up digital ad business over competition fears
https://www.msn.com/en-ie/news/national/eu-watchdog-orders-google-to-break-up-digital-ad-business-over-competition-fears/ar-AA1cxdYn

"The #EU’s top #antitrust watchdog, the #EuropeanCommission, could issue a formal complaint against #Google as early as Wednesday, the source said, further intensifying trans-Atlantic efforts to diminish the tech giant’s dominance in #DigitalAds."

EU regulators may demand Google sell part of ad-tech business – source
https://www.rappler.com/technology/european-commission-regulators-may-demand-google-sell-part-ad-tech-business/

Everything advertised on social media is overpriced junk - “…stuff that's pushed to you via targeted ads costs an average of 10 percent more, and it significantly more likely to come from a vendor with a poor rating from the Better Business Bureau”. From Cory Doctorow via Pluralistic https://pluralistic.net/2023/04/08/late-stage-sea-monkeys/#jeremys-razors #onlineads #socialmedia #advertising #digitaladvertising #commerce #ecommerce #buyingonline #targetedads #adtargeting #digitalads

New Browser that works with a trusted VPN to provide additional privacy announced. Have a look at The Mullvad Browser (from Swedish devs - a good thing) https://mullvad.net/en/browser #browsers #browser #privacy #tracking #digitalads #infosec #VPN

ICYMI: US DoJ has filed a civil antitrust suit against Google for monopolizing multiple digital advertising technologies. https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies #google #DoJ #Advertising #DigitalAds #website #Competition #monopoly #lawsuit

#Amazon & #Apple have clawed market share away from the Big Two.

"The share of US ad revenues held by #Facebook’s parent Meta and #Google owner Alphabet is projected to fall by 2.5 percentage points to 48.4 percent this year, the first time the two groups will not hold a majority share of the market since 2014, according to research group Insider Intelligence."

#Meta and #Alphabet lose dominance over US #DigitalAds market | Ars Technica
https://arstechnica.com/tech-policy/2022/12/meta-and-alphabet-lose-dominance-over-us-digital-ads-market/?utm_medium=social&utm_brand=ars&utm_social-type=owned&utm_source=twitter

#Amazon & #Apple have clawed market share away from the Big Two.

"The share of US ad revenues held by Facebook’s parent Meta and #Google owner Alphabet is projected to fall by 2.5 percentage points to 48.4 percent this year, the first time the two groups will not hold a majority share of the market since 2014, according to research group Insider Intelligence."

#Meta and #Alphabet lose dominance over US #DigitalAds market | Ars Technica
https://arstechnica.com/tech-policy/2022/12/meta-and-alphabet-lose-dominance-over-us-digital-ads-market/?utm_medium=social&utm_brand=ars&utm_social-type=owned&utm_source=twitter

Ensemble, en 2022, Google, Meta (Facebook, Instagram), Amazon, Alibaba et ByteDance (TikTok) auront arraché 389,19 milliards US$ des 567,49 milliards $US de ventes publicitaires numériques.

C'est presque 69 % de l'assiette totale. Préoccupant pour les petits joueurs qui ramassent les miettes derrière.

#publicité #advertising #digitalads #PublicitéNumérique #GAFAM

https://digiday.com/media/the-rundown-here-are-the-2022-global-media-rankings-by-ad-spend-google-facebook-remain-dominate-alibaba-bytedance-in-the-mix/

#Snapchat is testing a new "pay for reach" scheme that looks an awful lot like the #TwitterBlue 2.0.

#mediabuying #digitaladvertising #marketing #marketingnews #digitalads

https://www.linkedin.com/pulse/snapchat-blue-tod-maffin