Reversing* how your data is mapped can be useful in many ways.

*Reversing
Movie-based categorization:

movie1: action, comedy
movie2: comedy, romance

Reverse it to be genre-based:

action: movie1
comedy: movie1, movie2
romance: movie2

Example with full crawling of the top 200 movies and how to reverse the mapping:

https://bit.ly/3YO6PYv

#DataScience #Python #StructuredData #DigitalAnalytics #SEO #SEM

:spinning_mushrooms: 6 reasons your #GA4 reports aren’t adding up

https://searchengineland.com/ga4-reports-not-adding-up-430671

#digitalanalytics #googleanalytics4

Log file analysis

🔵 Parse file fields IP, datetime, request, method, status, size, referer, user-agent
🔵 Compress to parquet
🔵 Bulk reverse DNS lookup for IPs
🔵 Split request & referer URLs into their components
🔵 Parse user-agents into their components (OS, version, device name, etc)
🔵 7-8 fields become hundreds of columns
🔵 Generate any report, ask any question about any combination of those elements

Example
https://bit.ly/3qnfLr5

#advertools
#SEO #DatraScience #DigitalAnalytics #Python

🕸🕷🕸🕷🕸🕷🕸
#advertools +
@JupyterNaas
= Cloud #SEO #Crawler

🔵 Low code
🔵 Save crawl templates to re-run multiple times
🔵 Create a separate template for each website
🔵 Run multiple crawls at the same time
🔵 Enjoy!

https://bit.ly/42YuOFC

#DataScience #Python #DigitalMarketing #DigitalAnalytics

🕷🕸🕷🕸🕷
My website has ten pages:

Title tag lengths: [10, 10, 10, 10, 10, 130, 130, 130, 130, 130]
Average title length: 70 characters
Good, right?
Wrong.

🔵 Show length distributions
🔵 Show counts per bin [0, 10], [11, 20], etc...
🔵 Interactive, downloadable, emailable, HTML chart
🔵 Show shortest/longest desired lengths with vertical guides
🔵 Hover to see URL and title

https://bit.ly/3OnAOmB

Suggestions?

#DataScience #advertools #SEO #DigitalMarketing #DigitalAnalytics #DataVisualization

#advertools office hours - episode 2

Today at 14:00 GMT

We'll discuss redirects, and how to get and analyze them.

Join here if you're interested:

https://bit.ly/adv-office-hours

#DataScience #SEO #DigitalAnalytics #Python

This is basically our warning system for #SarsCoV2  surges now - increased IG ad spends on #Paxlovid 🙄

#publichealth #healthcare #digitalanalytics

This is basically our warning system for #SarsCoV2 surges now - increased IG ad spends on #Paxlovid 🙄

#publichealth #healthcare #digitalanalytics

After weeks learning to use #PiwikPro & data collection,
Now, I'm cooking some dashboards and viz tools to leverage data in #LookerStudio. 😉

Very promising. Fast learning curse & real benefits for an important segment of website owners.

#DigitalAnalytics will be plural in the following years and Piwik Pro will play a part.

To get more use cases, I will free up time to propose my freelance services to new PMEs projects based on Piwik Pro (core plan) + Looker Studio

To be continued.

The racing chart is also a way to see how content has progressed over time.

Here you can see how the top 20 topics have evolved in ForeignPolicy's website (XML sitemap URLs)

Interactive chart: https://bit.ly/3V48k2N

#DataScience #DataVisualization #Python #advertools #adviz #SEO #SEM #DigitalMarketing #DigitalAnalytics
#plotly

Do you like to watch keywords racing for the top positions in your data in an animated and interactive chart?

What about countries, URLs, products? Or any other entity measured by any metric across several periods of time?

The racing_chart* function is ready for testing if you want to try it out.

pip install --upgrade adviz

Docs
https://bit.ly/3H4xrgj

#DataScience #DataVisualization #Python #advertools #adviz #SEO #SEM #DigitalMarketing #DigitalAnalytics

*racing_chart: other/better names?

Google Search Console Animated Monthly Clicks Chart

Download it here: https://bit.ly/41BUc2X
Code & sample data: http://bit.ly/4050W8h

Coming soon...

#DataScience #DataVisualization #Python #advertools #adviz #SEO #SEM #DigitalMarketing #DigitalAnalytics

Word Similarity Matrix:

(following this post: https://seocommunity.social/@elias/110065714002693134)

Initial #Python code and quick overview can be found here:

https://linkedin.com/pulse/word-similarity-matrix-python-code-elias-dabbas/

#advertools #DigitalMarketing #DigitalAnalytics #TextAnalysis #TextMining #DataScience

You found a bunch of broken links on a website, and you have the list.

But how do you locate those links?

Which URLs are they on?

Here are three simple steps to get a full mapping of URL:broken_link so you can easily see where those links live.

If you want to learn how to crawl a website with one line of code, check the documentation here:

https://bit.ly/advertools_crawler

#DataScience #SEO

#DigitalMarketing #DigitalAnalytics

#Python

#advertools #pandas

#KillingIt #DigitalAnalytics #Data

Looking for folks that share great GA4 knowledge and advice. #googleanalytics #GA4 #digitalanalytics

Let’s Werk it 👀👨🏾‍💻📊🐹

#DigitalAnalytics #Sprinklr

@Melshust Welcome M! If you use hashtags like #DigitalAnalytics or #Analytics you can begin to find communities and topics of interest. Oh @albertocairo and @infowetrust @pbump in the world of #DataViz are here too

Anuncis de licitació

Oficina tècnica de gestió, optimització i interpretació d'indicadors dels canals digitals propis de l'Ajuntament de Barcelona

https://contractaciopublica.gencat.cat/ecofin_pscp/AppJava/notice.pscp?reqCode=viewCn&idDoc=78723691&lawType

#analiticadigital
#digitalanalytics