The most successful single piece of advertising in the history of the world:
The Wall Street Journal Direct Mail letter that built a brand.

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very much alike, these two young men. Both had been better than average students, both were personable, and both.

https://towersofzeyron.com/the-most-successful-single-piece-of-advertising-in-the-history-of-the-world-the-wall-street-journal-direct-mail-letter-that-built-a-brand/

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