And consent-theater or no, targeted ads reach fewer users every day, thanks to #AdBlockers, AKA, "the biggest boycott in world history":

https://blogs.harvard.edu/doc/2015/09/28/beyond-ad-blocking-the-biggest-boycott-in-human-history/

And when a publisher *does* manage to display a targeted ad, they get *screwed*. The #Googbook #dupololy is a crooked affair, with the two tech companies illegally colluding (via the #JediBlue conspiracy) to divert money from publishers to their own pockets:

https://techcrunch.com/2022/03/11/google-meta-jedi-blue-eu-uk-antitrust-probes/

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