#ClimateChange #psychology

If the experience is perceived as pleasurable individuals typically want to repeat that behaviour \ activity (eating food, having sex \ traveling)

Individuals take part in healthy environmental (inc. social) behaviours because they're experienced as pleasurable. #EcoAdapted, #sustainable behaviours.

Or harmful behaviours \ activities because individuals perceive them as pleasurable. #EcoMaladapted, #unsustainable behaviours.

An average behaviours #ClimateCrisis