💡Mobile traffic during 2022 Cyber Week increased 33% YoY, and the average discounts were higher than last year. 📍In 2022, the average discounts offered worldwide during Cyber Week were generally higher than in the previous years, with the two shopping days, Black Friday and Cyber Monday seeing the highest discounts of an average of 28% in 2022. #ecommerce #ecommert

3P sales through online marketplaces will account for 59% of all global #eCommerce by 2027.

💡By 2027, these four marketplaces will account for $4.3 trillion in global retail sales (almost 66.5% of global eCommerce sales). 

📍By 2027, the four largest global online marketplaces–Amazon, Alibaba, Pinduoduo, and JDcom–will be responsible for 66.5% of global eCommerce sales by 2027 (taking into account first-party and third-party sales). #ecommert #amazon #alibaba #walmart #pinduoduo

2022 Amazon Consumer Behavior

U.S. #eCommerce sales figure is expected to cross the $1 trillion mark and hit $1.050 trillion by the end of 2022.

Despite the slowdown in growth, U.S. marketplace e-commerce sales are still expected to hit $357.26 billion in 2022, making up 35% of all online sales.
#ecommert #digitalcommerce #amazon #walmart #target

What does social commerce mean for sales teams?

💡In just 1 day in October 2021, two of China's top live-streamers, Li Jiaqi and Viya, sold $3 billion worth of goods. That's roughly 3X Amazon's average daily sales. This is the power of #socialcommerce.

📍Social commerce will account for 16.7% of all #eCommerce spending by 2025.

💡The social commerce opportunity is going to triple by 2025.

Follow #ecommert to track insights, on #CPG, #eCommerce, and digital transformation.

📍 Retail media margins far exceed other retail margins, with an onsite gross margin reaching 70-90% values.

📍By 2023, we predict retail media will exceed $50 billion and receive nearly 20% of all digital ad spend.

📍More than half of the top 15 US eCommerce retailers have their own media networks, many of which were launched during the pandemic.

📍Year over year ad spend in the food category grew 200% in 2022, compared to the average growth of all categories of 45%.

#ecommert #retailmedia

++ Growth of Retail Media ++
💡Global retail media revenue will reach $101 billion in 2022, 18% of global digital advertising and 11% of total advertising.
 
💡Retailers with highly adopted loyalty programs are in a stronger position.
 
💡Fueling the nearly 60% growth of #retailmedia over the next 5 years are — the expansion of use cases, shifts from outside of traditional sales and marketing budgets, incorporating incremental spending from other #media  channels.
 
#ecommert #ecommerce