"Facebook alone has 2 billion daily users, while across all of #Meta’s platforms including #Instagram, #WhatsApp and Messenger the total is just under 3 billion.

Facebook generates revenue from building profiles of those users and matching them with advertisers, who direct ads at people targeting their specific interests and background."

Does paid-for #Facebook and #Instagram signal #EndOfFreeAccess orthodoxy? | #TargetedAds

https://www.theguardian.com/technology/2023/feb/20/facebook-instagram-paid-for-signal-free-access-meta