A tale of two platforms. Posted* the same thing, same time, and on Twitter, even though I have three times more followers, got a tenth of the engagement.

#engagement #metrics #EngagementMetrics #Twitter #Mastodon #TwitterVsMastodon

*IMO the best thing I've posted in a while: https://twitter.com/culturaltutor/status/1612402824465502208

@snipe Instead of "engaging" with twenty 200-character posts, people can now close their phone after trying to engage with one 4000-character post. #MetricsFTW #AdRevenue #EngagementMetrics