🎯20 #Great Product Management Books Senior #PMs Are Reading 👇
- #Inspired: How to Create Tech Products Customers Love, by Marty Cagan
- Empowered: Ordinary People, Extraordinary Products, by #MartyCagan and #ChrisJones
- Hooked: How to Build Habit-Forming Products, by #NirEyal
- Dare to #Lead, by #BrenéBrown
- Drive: The Surprising Truth About What #Motivates Us, by Daniel H. Pink
- The Making of a Manager: What to Do When Everyone Looks to You, by #JulieZhuo
- The #Lean #Startup: How Today’s Entrepreneurs Use Continuous #Innovation to Create #Radically Successful #Businesses, by #EricRies
- Tribe of #Mentors: Short #Life Advice from the Best in the #World, by #TimothyFerriss

Really great book from #ericries #theleanstartup .
Had it recommended to me and am surprised to find that it focuses on something quite interesting when it comes to methods.
The #leanmethod and #genchigembutsu are things I heard of a while ago on an interesting podcast about #nummi, a joint project of @generalmotors and @Toyota back in the 80s!

Absolutely recommended to anyone who wants to start their own #startup, or works in a bigger corporation and is supposed to drive #innovation

#startup #ericries
El llamado análisis de cohortes. Es una de las herramientas de análisis más importantes para una startup. A pesar de que suena complejo, se basa en una premisa muy simple. En lugar de mirar los totales acumulados o las cifras brutas como ingresos totales o número total de clientes, debe analizar el comportamiento de cada grupo de consumidores que entra en contacto con el producto de forma independiente. Cada grupo es una cohorte.

#Startup #EricRies
Cuando se ha establecido el punto de salida, la startup puede trabajar para alcanzar el segundo
hito de aprendizaje: poner el motor a punto. Cada iniciativa de desarrollo de producto, de marketing o de cualquier otra actividad que lleve a cabo una
startup debería tener el objetivo de mejorar uno de los factores clave del modelo de crecimiento.

This is one of the most important lessons of the #scientific method: if you cannot fail, you cannot learn
#EricRies