Funny thing: only yesterday while listening to the fan in my laptop spin up on the ad-loaded site electrek.com (ironic!) I wondered to myself, "what's the kWh hit of all this advertising frenzy, at scale?"

Well, one day later up pops an answer.

Sadly because of Yet Another Business Plan this article is #NotOpenAccess but some hints are in the abstract, for those who can take the work on faith alone.

It's a lot of juice.

#EnergyWaste
#ExternalCosts
#ClimateChange

https://onlinelibrary.wiley.com/doi/10.1111/jiec.13376?af=R