Mastodon has a number of neat features. One is #Hashtags
They help you reach the people interested in your post, there is no fulltext search.

By following a hashtag it even allows them to see your toots in their own timeline, without following you (yet).

It also allows them to filter so they don't see spoilers or have their timelines filled with things they don't care about. They’re not your audience anyway.

#UseHashtags #Tip #Maximize #Mastodon #feditips #fediverse #ForCatAndDogTootsToo