🧵 on our new article on #cultivatedmeat and the role of visual information and food technology #neophobia in #FQAP (Carl-Johan Lagerkvist Hans De Steur)

Given discussions in the media, we wanted to explore whether the focus of images (on laboratory aspects, or presenting #cultivatedmeat in familiar form) made a difference for consumer #evaluations

https://www.sciencedirect.com/science/article/pii/S0950329323001519