Video games help advertisers reach a specific type of target audience. Check statistics. In game Advertising (IGA), often known as in-game advertising, is a marketing tactic used in video games.
📱💰 Social Media & Paid Advertising
• Social media users expected to reach 4.41 billion by 2025.

🎮🌟 In-Game Advertising Benefits
• 72% of mobile gamers engage with rewarded in-app ads
• 64% prefer these ads over paid social media postings

🎮📊 Gaming Industry Overview
• The gaming industry to cross $200 billion by 2023
• By 2025, global gaming revenue to hit $268.8 billion, up from $178 billion in 2021
• In-game purchases to generate over $74 million globally in 2025

https://martechseries.com/mts-insights/staff-writers/in-game-advertising-an-overview/

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4 predictions for where #VideoGames are headed in 2023 https://www.digitaltrends.com/gaming/video-game-predictions-2023-industry/ #Gaming #GamingIndustry #GamingTrends