When Gary Gilmore was executed by firing squad his last words were "Let's do it".

Many years later Dan Wieden, who co-founded the Wieden-Kennedy ad agency, was inspired by Gilmore and coined the slogan "Just Do It" for his client Nike.

https://omny.fm/shows/penns-sunday-school/howie-does-stuff

https://en.wikipedia.org/wiki/Nike,_Inc.

https://en.wikipedia.org/wiki/Gary_Gilmore

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Today in Labor History January 17, 1977: The U.S. resumed capital punishment after a ten-year hiatus, by executing Gary Gilmore by firing squad in Utah. Check out the classic punk song, “Gary Gilmore’s Eyes,” by the Adverts.

https://www.youtube.com/watch?v=3swspID3Nxk

#workingclass #LaborHistory #deathpenalty #garygilmore #punk