Narrative, content strategy, marketing, competitive positioning, etc., impact all of our lives, but if we've learned nothing else over the last 3 years, it's that they cannot be divorced from operations and business models.

Grown-ups work on matching those two things and reducing existing gaps between them, and none of us, but particularly those with access to capital and social capital, should pretend otherwise.

#Finance #Strategy #Culture #NarrativeStrategy #ContentStrategy #GlobalThinking

Reading this week's ImpactAlpha newsletter, I was reminded of how Dr. Gillian Marcelle, PhD often says "narrative change is for grown-ups"

Examples of this are everywhere 👇🏻🧵

(Dr. Marcelle is not on the fediverse, yet=) ...but active here: https://www.linkedin.com/in/gillianmarcelle/)

#Finance #Strategy #Culture #NarrativeStrategy #ContentStrategy #GlobalThinking #Greenwashing #EquityWashing