via @breadandcircuses

Types of #greenwashing

https://www.euronews.com/green/2023/01/29/what-is-greenhushing-how-to-spot-the-sophisticated-greenwashing-tactics-being-used-in-2023

#Greencrowding
"Greencrowding involves hiding in a group and moving at the speed of the slowest adopter of sustainability policies"

#Greenlighting
"Greenlighting … is when a company spotlights a particularly green feature of its operations or products"

#Greenshifting
"Greenshifting is when companies imply that the consumer is at fault and shift the blame on to them"

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Not just #greenwashing... #greencrowding, #greenlighting, #greenshifting, #greenlabelling, #greenrinsing, and #greenhushing, explained: https://www.euronews.com/green/amp/2023/01/29/what-is-greenhushing-how-to-spot-the-sophisticated-greenwashing-tactics-being-used-in-2023 #ESG

I've just learned a new term for a type of greenwashing: "greencrowding".

It's when multiple corporations get together under the banner of some vaguely pro-environment initiative. The idea is that you can hide in the crowd and not be held to account for your individual actions.

And it sounds like the Alliance to End Plastic Waste is the perfect example:

https://planet-tracker.org/wp-content/uploads/2022/08/AEPW.pdf

#greenwashing #greencrowding #PlasticWaste