My latest article covers a "cookieless" scenario on server-side #GoogleTagManager, where you might want to prevent the #GoogleAnalytics4 Client from accessing the FPID cookie under certain conditions.

For example, you might want to support FPID only for a subset of all GA4 measurement IDs collected by server-side GTM, or you might want to prevent FPID access when a custom consent setting requires so.

This article is a walkthrough of how to do that.

https://www.simoahava.com/gtm-tips/prevent-sgtm-from-setting-fpid-cookie/

#measure #gtmtips

✨ New Simmer Clips video/article is out! ✨

How do I safely override #GoogleTagManager dataLayer.push() method?

(and why?!)

▶️ YouTube: https://youtu.be/4YAzZ52kuYM

📖 Article: https://www.teamsimmer.com/2023/03/14/how-do-i-safely-override-google-tag-managers-datalayer-push-method/

Subscribe to our channel at https://www.youtube.com/@TeamSimmer

#gtmtips #measure

Very useful cost calculator for server-side #GoogleTagManager running on Google Cloud Run:

https://developers.google.com/tag-platform/tag-manager/server-side/cloud-run-setup-guide#cloud_run_calculator

#serverside #measure #gtmtips

Mr. Sebastian Pospichil of TRKKN fame authored a guest post on my blog (www.simoahava.com).

This article shows you how to setup "Enhanced Link Attribution" for GA4. With just a single #GoogleTagManager tag and some variables, you can track each and every navigation event with metadata on which link / link-like element was clicked. You can use this to build heatmaps of the most used navigational elements on the site, for example.

https://www.simoahava.com/analytics/track-and-categorize-all-link-clicks-on-the-site/

#measure #gtmtips #googleanalytics4