#HolyShit #MomentOfTheDay thanks to #NPR #PBS -
According to #HackingYourMind, people are most likely to alter their behavior to match their peer group or do well in comparison to others. I was reminded about this in a post I saw just yesterday on how to move forward on real #ClimateAction.

Things that don’t usually work to convince people to take a (positive) action:
🚫You’ll save money
🚫 It benefits society, your family, friends
🚫 It’s good for you, your future
🚫 You’ll regret it, be punished, sanctioned, if you fail to act

But what DOES work is #SocialComparison, #Competition if you have a chance of winning.

Saying “Most People…,” “You’re Superior to Others in…,” “Those in Your Social Group Do This…” has real sway. The most. The best.

People run on autopilot. Overthinking be dammed.