@Ilan_Manor It’s very interesting in terms of #publicdiplomacy #softpower #nationbranding - for years it’s been argued that countries beyond the West struggle at #softpower and are disadvantaged vs US massive civil society and private sector ability to generate positive branding… Russia subverted and #softpower into new #hatepower which they are rather well equipped at mass producing and distributing
#hatepower #nationbranding #softpower #publicdiplomacy