I think we've already started seeing the very early threads of the unraveling, with the rise of #YouTube and #streaming - people tuning out of #bigbudget, #heavilymarketed, prefabricated entertainment in favor of "#realpeople telling real stories.'

Though that's still life-at-a-remove, if less of a remove.

#Socialevolution happens quickly, but the ripples take more time. #Socialmedia "happened" in the last 20 years, mostly, but its deeper effects take a while.../3