@rustybrick @searchliaison well , I would say that search and research has different purpose. Old content is both useful and helpful content. #helpfulcontent #research #search #usefulcontent

2 separate sites, same CMS, same industry (travel), same company.

Using STAT tracked non-branded keyword data - daily average rank - from July 1st to Nov. 8th - purple arrows are unconfirmed updates - red arrow and boxes are confirmed #AlgorithmUpdates

One site largely unaffected by #HelpfulContent #ProductReviews #Core #Spam Updates from #Google

The other site end of each confirmed update took a hit - especially at end of Core Update - PRU update 9.25 and 9.26. Interesting...#SEO