Teil 2 Gespräch mit #RafaelLaguna von #SPRIND, es geht um #Kernfusion, #Hypes, #Fehlerkultur, #SPRINDChallenges, #Finanzierung und #Gründung. @lz
https://www.l-iz.de/wirtschaft/wirtschaft-leipzig/2023/01/teil-2-des-gesprachs-mit-rafael-laguna-kernfusion-fehlerkultur-sprind-challenges-509863

So, as much as I learned in my first ten years in marketing, it was only when I started my own business that a lot of things fell into place:

👉 #CustomerFocus is key – if you don't care, why should they?
👉 There are no quick fixes – treat the cause, not the symptoms.
👉 Give before you get – provide value first, promote second.

Most of all: Stay away from pushy, sales-y marketing, #clickbait, #hypes and #buzzwords.

Painful how many people (and people who only follow #gartner) were saying #blockchain is the future, #blockhain will be the solution to all our problems...

A few years later... Yeah. Not so much.
Be careful with #hypes, both in tech & elsewhere.

https://www.youtube.com/watch?v=GVN0Ddr3xig