The other day we participated in a BBC podcast advising on our topic #Water and #DataCenters. And the reporter raised "the question":

❓ What could we do on an individual level to reduce the water consumption of our data?

And a shiver ran down our spine: Are we going to fall back into individualising blame for yet another polluting activity? 🤦‍♀️

What is this #IndividualisationOfBlame? Well, it is to focus on individual behaviours instead of structural elements or blaming the real culprits.

The same happened to us with the Carbon Footprint.

The #CarbonFootprint is a concept invented by British Petroleum to divert attention from their responsibility for #ClimateChange to individual people. So people would think their problem would be driving the car to their jobs rather than the responsibility of the oil companies and big corporations.