Q: How did #TacoBell outdo Burger King’s Bacon Sundae, Pizza Hut’s hot-dog-stuffed crust, Cinnabon’s Pizzabon, and KFC’s fried-chicken-flavored nail polish?
A: Taco Bell's #InnovationKitchen.

The golden rule? You can change either the taste or the form of a beloved food item, but not both.

➡️ https://www.newyorker.com/magazine/2023/04/24/taco-bells-innovation-kitchen-the-front-line-in-the-stunt-food-wars

#FastFood #FoodTech #FnB #Innovation